
Join us for
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Reimagined
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Join us for • Reimagined •

Success in today's dynamic market demands more than just groundbreaking ideas; it hinges on translating innovation into demonstrable, impactful results.
Join us for Reimagined: The Innovation Advantage, as we explore how brands can strategically leverage emerging technologies to build meaningful connections with audiences and drive tangible business outcomes.
RSVP before November 6th, 2025
DATE
Thursday, November 20th
LOCATION
8 Spadina Ave. Suite 2800
Index Exchange, The Well, Toronto,
ON M5V 0S8
TIME
8:30am - 1:45pm EST
Agenda
8:30 AM – 9:30 AM
Reception and Refreshment
9:30 AM – 9:40 AM
CEO Welcome & Introduction
9:40 AM – 10:00 AM
Keynote: Innovation in Action
Success is defined by the outcomes you deliver. This keynote explores how brands are using platforms, data, and AI to achieve measurable impact, and challenges us to separate hype from proof.
Graham Wilkinson, Chief Innovation Officer, KINESSO
10:00 AM – 10:30 AM
Panel: The Balancing Act: Brand vs Performance
Brand building fuels performance, yet marketers often separate the two and chase short-term KPIs. How can brands balance long-term growth with immediate results? Does the marketing funnel still exist, and how can we excel in a hyper-performance market?
Scott Mitchell, Managing Director, Canada, Vistar Media
Sammy Rifai, Chief Strategy Officer, Initiative
Sabrina Segal, Director, Large Customer Solutions & Agency Partnerships, Bell Media
Hailey Smith, SVP, Head of Search & Performance Strategy, KINESSO
10:30 AM – 10:45 AM
Break
10:45 AM – 11:15 AM
Panel: Silos, Signals, and Scale
With audiences fragmented across walled gardens and channels, marketers face a choice: unify journeys for a holistic view or embrace fragmentation to chase new opportunities. This panel unpacks how to use audience signals more effectively find success across channels and platforms.
Ashley McCarnan, Sr. Director, Performance Marketing, KINESSO
Ryan Von Dongen, EVP, Client Advice and Management, Initiative
Tushar Subramaniam, Head of Insights, Global Customers & Canada, Amazon
11:15 AM – 11:45 AM
Leadership Roundtable: Road Ahead: Media, Technology, and Connection
As AI reshapes inventory, planning, and client connections, marketers face a critical decision: how deeply should they integrate it? This conversation highlights where AI innovation has already delivered results and explores where the industry should focus its future investments.
Justin Cumby, EVP, Performance Acceleration, Initiative
Christy MacLeod, Chief Data & Solutions Officer, KINESSO
Mike McNeeley, SVP Product, Index Exchange
11:45 AM – 12:05 PM
Closing Remarks
12:05PM – 1:45 PM
Lunch & Libations

Speakers

Sponsors

Venue Info
How to Get There
Coat and Bag Check
To ensure we have enough room for everyone to move comfortably inside the venue, please check your coats and bags at our complimentary coat check.