Join us for

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Reimagined

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Join us for • Reimagined •

Success in today's dynamic market demands more than just groundbreaking ideas; it hinges on translating innovation into demonstrable, impactful results.

Join us for Reimagined: The Innovation Advantage, as we explore how brands can strategically leverage emerging technologies to build meaningful connections with audiences and drive tangible business outcomes.

Register Now

RSVP before November 6th, 2025 

DATE

Thursday, November 20th


LOCATION

8 Spadina Ave. Suite 2800

Index Exchange, The Well, Toronto,
ON M5V 0S8


TIME

8:30am - 1:45pm EST

Agenda

8:30 AM – 9:30 AM 

Reception and Refreshment 


9:30 AM – 9:40 AM 

CEO Welcome & Introduction     


9:40 AM – 10:00 AM 

Keynote: Innovation in Action 

Success is defined by the outcomes you deliver. This keynote explores how brands are using platforms, data, and AI to achieve measurable impact, and challenges us to separate hype from proof.

Graham Wilkinson, Chief Innovation Officer, KINESSO


10:00 AM – 10:30 AM 

Panel: The Balancing Act: Brand vs Performance   

Brand building fuels performance, yet marketers often separate the two and chase short-term KPIs. How can brands balance long-term growth with immediate results? Does the marketing funnel still exist, and how can we excel in a hyper-performance market?   

Scott Mitchell, Managing Director, Canada, Vistar Media

Sammy Rifai, Chief Strategy Officer, Initiative  

Sabrina Segal, Director, Large Customer Solutions & Agency Partnerships, Bell Media    

Hailey Smith, SVP, Head of Search & Performance Strategy, KINESSO


10:30 AM – 10:45 AM 

Break


10:45 AM – 11:15 AM

Panel: Silos, Signals, and Scale  

With audiences fragmented across walled gardens and channels, marketers face a choice: unify journeys for a holistic view or embrace fragmentation to chase new opportunities. This panel unpacks how to use audience signals more effectively find success across channels and platforms. 

Ashley McCarnan, Sr. Director, Performance Marketing, KINESSO

Ryan Von Dongen, EVP, Client Advice and Management, Initiative  

Tushar Subramaniam, Head of Insights, Global Customers & Canada, Amazon  


11:15 AM – 11:45 AM 

Leadership Roundtable: Road Ahead: Media, Technology, and Connection    

As AI reshapes inventory, planning, and client connections, marketers face a critical decision: how deeply should they integrate it? This conversation highlights where AI innovation has already delivered results and explores where the industry should focus its future investments. 

Justin Cumby, EVP, Performance Acceleration, Initiative  

Christy MacLeod, Chief Data & Solutions Officer, KINESSO 

Mike McNeeley, SVP Product, Index Exchange 


11:45 AM – 12:05 PM 

Closing Remarks


12:05PM – 1:45 PM

Lunch & Libations


Speakers

Sponsors

Venue Info

How to Get There

INFO

Coat and Bag Check

To ensure we have enough room for everyone to move comfortably inside the venue, please check your coats and bags at our complimentary coat check.